Ready for Mobile First?

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Published on Monday, 27 August 2012 14:01

Summary: The intent of the "Mobile First" design movement is laudable. Whether clients will be persuaded to pay extra to manifest those good intentions remains an open question.

This web site is an example of a "mobile-first" website design. Another term for this concept is "responsive design". This site is an example of responsive design. Feel free to view it using various browsers on different monitors and devices. The idea is to consider the needs and broadband limitations of cell phone users first when designing a web site. The strategy is to distill the site's message and layout to its fundamental essence so that cell phone users can consume, navigate and respond within the confines of extremely limited screen real estate and (presumably) shoddy wireless connection.

Finding the balance between the competing factors — screen resolution, screen size, bandwidth, layout and design — is a confounding process. The upside to this effort is that hundreds of millions of eyeballs across the globe will, theoretically, have unfettered access to your message.

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Marketing Success By Design

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Published on Monday, 07 May 2012 16:36

The savvy graphic designer creates an environment conducive to broadcasting the corporate message to the marketplace.

Graphic design in Chicago and Chicago suburbs requires a solid knowledge of design and marketing principles, project management skills, sales presentation skills and a lot of creativity.

The effective graphic designer must have an advertising/marketing background; experience with technology clients; a good handle on commercial printing principles and an understanding of how to meet Chicago corporate communications standards. In other words, a real team player motivated by a challenge who knows how to work efficiently with minimal direction.

gChambers offers these graphic design skills to the Chicago business community. We specialize in integrating internet marketing solutions and commercially printed collateral materials into a coherent corporate marketing package. We understand that the corporate, small business or association website that we build for you is just one part of your overall marketing strategy. Allow us to be your trusted marketing partner by creating your printed marketing collateral as well.

gChambers is well acquainted with the challenges and creative rewards of working in a fast-paced, high-tech business environment.Working with dozens of clients and on all manner of projects, gChambers has the experience and talent to become an invaluable member of your marketing team

Please contact us either by telephone at (708) 771-7549 or through our convenient contact form for a quote on your small business website design project, corporate communications project or email marketing campaign.