Targeted eNewsletter Campaigns

Is your business benefiting from one of the latest "Green" trend in corporate marketing?

Cutting edge companies are using email to send graphically rich marketing messages to millions of people. gChambers understands the sophisticated tracking techniques used to determine what really interests the recipients of these email broadcasts. As a bonus, compared to direct mail, e-newsletter broadcasts don't require petroleum-based printing inks, paper, postage and gasoline for delivery.

See a great examples of email marketing.

Contact me. We’d be delighted to describe the advantages that opt-in (or permission-based) marketing would offer your current marketing strategy. Essentially, these campaigns involve launching graphically rich html-formatted pages as regular email. Recipients view the document just as the designer intended. Additionally, recipients can easily and directly respond to offers by clicking on links embedded directly within the document. Of course all this activity is tracked and reported.

Typical usage of this type of campaign would be targeted newsletters, special offers, company updates and announcements. Conversion rates are typically quite high. Depending on the depth of your subscription list, multiple highly-targeted and personalized campaigns can be produced at a fraction of the cost of conventional direct mail.

The key to high conversion rates is the recipient has typically subscribed or otherwise requested to receive the messages.

We have extensive experience in designing campaign strategy,producing effective html content and performing database management.

Affordable opt-in email marketing.

gChambers will design, edit and broadcast your company or association eNewsletter.

Permission-based email marketing is one of our specialties.Properly crafted and disturbed email newsletters are very effective in generating strong emotional bonds between sender and recipient. However, if handled poorly with sloppy or overlapping delivery, these same recipients will be reminded with every issue how much they dislike the sender. Execution is everything.

Clients have trusted us to design and broadcast their company eNewsletters because our professional design assures a favorable impression from their subscribers. Careful professional design enables readers to get your message by cutting through the spam barrier.

Our carefully selected broadcasting service can get emails through most tough spam blockers and successfully delivered to your readers'email in-box.

Our clients can view real-time reports not only on clickthrough statistics but we also details on who received, who opened, opt-out rate data and "send to a friend" information.

eNewsletter campaigns are a cost effective marketing alternative. No printing costs. No sorting by zip code to save a few dollars. No postage costs.

Traditional direct mail campaigns are expensive and uncertain. Printing and postage costs continue to sky-rocket. Once your campaign is sent off there is no way for you to know whether your audience even looked at your expensive work.

We'll design a stylish eNewsletter for you. After its broadcast to the folks on your mailing list we'll tell you exactly how many people received your message, how many looked at it and which parts of your message they found particularly interesting. Valuable information!

We can provide detailed campaign click-through data for each broadcast. Reports include delivered, bounced, opened, clicked links and opt-outs. Special bonus – we can provide data from your different campaigns for side by side version testing.

We even go one step further with your campaign. Not everyone will be able to view your email newsletter in its full html glory. We will handcraft a plain text version of your message at no extra charge. We can automatically determine which version to send to those on your list that can't receive html emails.